Brand Spotlight: Faithfull the Brand


Faithfull The Brand has arrived at Dear Sorella! The sustainable, effortlessly feminine, Bali-based brand encompasses all of the qualities and values we look for when curating brands for Dear Sorella. We are absolutely obsessed... and know you will be too.


About the brand

Co-Founded by Australian Sarah-Jane Abrahams and Norwegian Helle Them-Enger, Faithfull The Brand is a label designed for those who want to feel easily and comfortably chic and confident both while traveling and at home. With a focus on integrity and community, the brand has partnered with manufacturers in Bali to create hand-made garments for the modern woman and her off-duty life.



They chose the name “Faithfull” for its warm, feminine appeal. The essence of their label, apparent in each collection, is youthful and uncomplicated design, with a nostalgic nod to vintage wardrobes of summers past. They fuse Scandinavian simplicity with the Australian laid-back spirit and the island life ambience they have now become accustomed to in Bali.



Their pieces are designed with the modern traveller in mind. They are versatile and easy - allowing her to feel confident and stylish in the most effortless and attainable way possible.


Commitment to integrity and sustainability

"With a production based out of Bali, Indonesia, we believe in building life-long relationships with our partners and community. We are community minded and family focused, forging partnerships that are mutually beneficial, based on real, genuine family values. 
We endeavour to always choose hand-made over mass-produced and resist cutting corners at all costs. We honour our customer and go over and above for her, forever striving to do better and be better. 
We will continue to work with and grow the local communities and artisans around us. We will continue to adhere to handmade production with complete care and love. As we prosper, we will always continue to give back and stay thoughtful.
We are doing our bit towards creating a better future, creating socially responsible garments that you can feel good about wearing on the inside and out"

- Faithfull the Brand 



The first few pieces from the 2021 Spring Collection: Le temps des fleurs are now available! Keep watching for more beautiful additions to the collection.

Shop Now


Let us know what you think of Faithfull The Brand in the comments below!



- Sarah & Kristen

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